[SonaJohn70]

The role of a
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is to represent a company and its products on the web, describing the company’s objectives and providing enough information for the users. Users want to know who they are dealing with. The “about us” area should enclose general information about the management team, company history and company philosophy. This is also the right place to display photos of the team and the managers for a simple reason: pictures enhance credibility, as people believe that you are not trying to hide.
Some websites show within the “about us” category maps and addresses for the company, while others use a “contact us” area where they display contact forms, phone and fax numbers or department emails. For some users there is nothing more annoying than being forced to fill in long contact formularies or registrations. Try to avoid such practices. Let your users decide if they want to fill in all the details or if they’d rather save some time and fill in a short form. Provide options, be flexible. Products and Services
depending on what a company has to offer the “products” and “services” areas describe goods or services that are either sold on the website or advertised there in order to be sold somewhere else. The categories should be clearly structured, the descriptions simple and relevant, if necessary illustrated by related pictures or graphics. Too many images though distract users from the content. Use them carefully.
News: This is quite simple: what’s new about your company or products and services? Do you have any recent awards or events worth a web presentation? Write a text and publish it in this category. Keep it simple and try to use as many business related keywords as possible.Be realistic, careful and show concern for the users, not for yourself.
Disclaimer or Privacy Policy: “A disclaimer is a legal statement which generally states that the person/group authoring the disclaimer is not responsible for any mishap in the event of using whatever object or information the disclaimer is attached to.”
Newsletters: Sites with fresh content that changes often offer users the option to sign up for Newsletters.
Other Issues: Branding the business doesn’t refer only to stationery and printed brochures. The website is an ideal mean to promote the business visual standards. Include the logo at the top left of all pages and respect the corporate color scheme.
Consistency is a powerful tool. When things are the same users know what to expect. They will not feel intimidated by new approaches or exasperated by unnecessary artifices. Make the site easy to read. The most legible fonts are standard serif and sans-serif (Times, Arial; Verdana). The pictures and graphics should have small file sizes to avoid slow loading pages. Optimise the pictures for the web.