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Using Forums in Viral Marketing


This is a discussion on Using Forums in Viral Marketing within the Affiliate Programs forums, part of the Marketing Concept category; Recently, forum marketing has been touted as a kind of free, organic, viral marketing. But because so many marketers go ...

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Old 04-12-2008
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Default Using Forums in Viral Marketing

Recently, forum marketing has been touted as a kind of free, organic, viral marketing. But because so many marketers go into forums purely with the intention of marketing products or services, their actions and attitude unwittingly causes the exact opposite of the desired effect.
Forums aren’t marketplaces but when used as such, the marketers’ actions become offensive and will only inspire the wrath of fellow members and marketers, not to mention moderators who can ban them from the site with the click of their mouse.
In order to be effective, this kind of marketing carries a certain degree of commitment, responsibility and respect. The first requirement is to take a personal interest in the main topic of the forum. Not only does that mean visiting it regularly, but it also means developing a good relationship with both other members and the moderators, as well as taking an active interest in helping others. Of course, it also means abiding by and all rules that exist. By doing this, one can develop a reputation and, since it is human nature to work with a trusted colleague, business will naturally develop from this.
This type of marketing has already suffered some abuse and because of this, many forums have recently developed stringent rules designed to protect their members from abusive or overly-aggressive marketing tactics. One forum grants .sig files only after a member has created one hundred valid posts and another has disallowed ads in sig files altogether.
Marketers must respect that the purpose of a forum is to be a platform to exchange ideas on a given topic. It is not there to advertise products and services. By focusing on the topic and posting questions and answers, a marketer’s reputation will grow and this creates the potential for sales naturally. Hope this helps, and Newbees take note.
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Default Re: Using Forums in Viral Marketing

Quote:
Recently, forum marketing has been touted as a kind of free, organic, viral marketing. But because so many marketers go into forums purely with the intention of marketing products or services, their actions and attitude unwittingly causes the exact opposite of the desired effect.
Forums aren’t marketplaces but when used as such, the marketers’ actions become offensive and will only inspire the wrath of fellow members and marketers, not to mention moderators who can ban them from the site with the click of their mouse.
In order to be effective, this kind of marketing carries a certain degree of commitment, responsibility and respect. The first requirement is to take a personal interest in the main topic of the forum. Not only does that mean visiting it regularly, but it also means developing a good relationship with both other members and the moderators, as well as taking an active interest in helping others. Of course, it also means abiding by and all rules that exist. By doing this, one can develop a reputation and, since it is human nature to work with a trusted colleague, business will naturally develop from this.
This type of marketing has already suffered some abuse and because of this, many forums have recently developed stringent rules designed to protect their members from abusive or overly-aggressive marketing tactics. One forum grants .sig files only after a member has created one hundred valid posts and another has disallowed ads in sig files altogether.
Marketers must respect that the purpose of a forum is to be a platform to exchange ideas on a given topic. It is not there to advertise products and services. By focusing on the topic and posting questions and answers, a marketer’s reputation will grow and this creates the potential for sales naturally. Hope this helps, and Newbees take note.
Well this is the nice and realy informative post. I would totally agree with everything mentioned here. I especially agree with this part:

"In order to be effective, this kind of marketing carries a certain degree of commitment, responsibility and respect. The first requirement is to take a personal interest in the main topic of the forum. Not only does that mean visiting it regularly, but it also means developing a good relationship with both other members and the moderators, as well as taking an active interest in helping others. Of course, it also means abiding by and all rules that exist. By doing this, one can develop a reputation and, since it is human nature to work with a trusted colleague, business will naturally develop from this."

Because if you have good reputation at a forum you are trusted and people would lovely enjoy any post of yours.
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Default Re: Using Forums in Viral Marketing

some of this information can get from other site, some is get it from my experience from my friend, hope that everyone can understand my english.
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Default Re: Using Forums in Viral Marketing

yes, u are right.....
i have checked it....


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Default Re: Using Forums in Viral Marketing

Quote:
some of this information can get from other site, some is get it from my experience from my friend, hope that everyone can understand my english.
Thanks for sharing it then
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its really helpfull
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Default Re: Using Forums in Viral Marketing

trying to search more information now, thank for your support
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Default Re: Using Forums in Viral Marketing

i have a question, what is viral marketing?
i heard it, but i dont know exactly what is it, and how it works.
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