07-05-2007
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Rep Power: 671 | |  New Ad Ratings Find Fewer Fans on Cable (AdWeek.com)
AdWeek.com - NEW YORK Now that the broadcast TV upfront market is nearly complete, buyers are setting their sights on cable. Many are wondering whether that market will be as strong, in terms of total dollars and price hikes, as its network counterpart. The answer, sellers say, will depend on whether buyers want to use the new commercial ratings as currency, as they did with the broadcast market. There are indications, and good reasons, that they might not.
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