[sysax]

Hi everyone, I've seen it many times on a website, they are talkin about:

• Banner Impressions
• Text Link Impressions

Someone knows what it is?

[Greyian]

Every time a page loads, if you have a banner on it, the banner gets one impression. It means that it has been shown once. This means that if you buy 1000 banner impressions on a site, you banner will be shown 1000 times.

[jg_abad]

number of impression is nothing but number of times your ads is being displayed.

[lifeplayer]

Impression is a page load or we can say viewed. Many advertisement will use the term such as CPM $XXX. It mean that they will pay $XXX for 1000 impression

[sysax]

Oh, that's why impressions are so cheap.
But it doens't help much, or does it?

[heynsanne]

Originally Posted by sysax
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Oh, that's why impressions are so cheap.
But it doens't help much, or does it?

A banner impression is any ad that appears on the present web page that you are viewing. At this moment, you may see a banner ad at the top and bottom of this page. If there are only those 2 banner ads, that counts as 2 banner impressions. Every time you move to a new page and see more banner ads, the impressions are being counted.
Why does anybody want to count Banner Impressions?
Most web businesses generate their revenue via these banner impressions (advertising). All banner ads are sold on a CPM (Cost per Thousand) basis. One banner ad may cost an advertiser or generate for a site $10./CPM or per 1000 impressions. The main goal for a web site is to increase the number of banner impressions that it is receiving. That is why websites strive to become a `sticky` environment. The more someone sticks to a site, the greater the amount of banner impressions. The increased banner impressions leads to greater ad revenue.
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[lifeplayer]

Originally Posted by sysax
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Oh, that's why impressions are so cheap.
But it doens't help much, or does it?

If you do compare click and impression, then of course click is help more. That's the reason why the impression is much cheaper then click. However, some of the advertiser are paying up to $5 CPM, but mostly is popup