How Can I Optimise For Phrases If They're Already In The Sitewide, Keyword Research Discussion

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Webmaster Forum - Search Engine, Web Design, Web Development, Link Exchange Forum » Search Engine Optimization Board » Search Engine Optimization » Keyword Research » How Can I Optimise For Phrases If They're Already In The Sitewide

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06-20-2007

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How Can I Optimise For Phrases If They're Already In The Sitewide

I have an ecommerce site with a sitewide links navigation. One link is NFL Jackets. I appear on the 3rd SERP page for NFL jackets, and want to improve. I can go into other product pages and cross-sell "NFL Jackets", but that doesn't seem to make sense since it's already on the sitewide links nav.

Will that added link have any value? Should I try other keywords in the anchor text like "Football Coats", even though it doesn't seem that it will help my Google appearance for "NFL Jackets"...

Any tips would be appreciatied

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