[Rss_Feeds]

Hello all - my organization is currently planning a modest redesign of our website, primarily of our homepage for appearance and usability. Currently we have relatively little to no text on our homepage with the exception of a handful of links to pages within our domain, and a cute, but relatively worthless scrolling text box that reports blurbs from our latest news postings.

I have proposed that we redesign our site to include 3 short text boxes of 100-150 words to describe each of our key services. I think our audience will gain a better understanding of what we provide by doing this and hopefully decrease bounce rates and increase retention on our site as we have a pretty decent collection of articles and useful content for our audience.

I am committed to making these changes based on a likely enhancement of our audience's experience, however the question has been raised by others how this will affect our organic ranking. We currently rank decent in google for most of our key phrases, 1st or 2nd page, as well as for yahoo - many on first page.

My instincts tell me that this should only help our rankings as our keywords really only appear in the title, metas, and the few links on the page. Am I correct in thinking this, and more importantly are there any hidden troubles that I may not see lurking to while undertaking a site redesign such as I have planned? I feel we are doing the right thing from a user standpoint, I just want to let my superiors know if there will be any likely bumps in the road to come while undertaking a redesign such as this one.

Thank you all so much in advance for any advise you may have!

Jake




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