Hello people.
two fairly basic Questions
1) What CTR does google use for positioning ads?
I assume that is applies at the keyword level only.
Google says that content network CTR does not affect positioning
The question remains- do they use daily, weekly, all time etc. data to determine position?
anyone know?
Also, if move keywords to a new adgroup or campaign will the CTR reset?
2)Who wants to specutate?
What is the order of importance of the factors affecting keyword qulaity scores (and minimum bids}?
The (as far as i know) factors are:
CTR
ad 2 keyword relevence
ad 2 landing page relevence
keyword to landing page relevence
google's mood
I have heard that CTR is notreally important here but in my experience it is crucial.
Also I have a sneaking suspicion that quality score is determined at a level higher then keyword level possibly at campaign level.
More...
What Ctr Is In Use 
