06-06-2007
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I'm doing PPC for a small company who wants to target a very small area (several mid-sized towns). They aren't in a metro region, so the targeting from Yahoo and Google is useless.
What I've done is targeted the state, then just added the towns names on all the keywords. I'm not really sure what my other options are.
Obviously, I'm just flying by the seat of my pants with PPC at all times, so I guess I'm looking for confirmation as to whether this is a good way to go about this.
Do you think this is the best option? Is there any other way?
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