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Keyword Research Discussion about Keyword Research

   

Steps To Recover From A Penalty?


This is a discussion on Steps To Recover From A Penalty? within the Keyword Research forums, part of the Search Engine Optimization category; Hello everyone. I run a pretty big PR6 corporate website in the travel market for a while now. It's ...

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Old 06-08-2007
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Default Steps To Recover From A Penalty?

Hello everyone.

I run a pretty big PR6 corporate website in the travel market for a while now. It's been around since 1999 and has always been well ranked by Google. I'm sure this is a pretty familair story, but on the 4th of May all the 300 or so keywords and phrases we monitor carefully were thrown right to the back of the rankings. I have a feeling it's that -950 penalty everyone talks about which hits niche authority sites.

We didn't change anything recently other than to upgrade our CRM (which produced invalid XHTML transitional code for about two weeks) and we also added a PayPal driven store to sell company tshirts and other memento-like things.

Luckily we still get the majority of our Google traffic as we're still No.1 when customers search our company name - we're an established brand in our market.

Does anyone have a 'recovery guide' for getting back to the top? I'm probably going to be sacked for this one so any advice would be greatly appreciated.


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