Hinshaw's pitch is simplicity: Dataupia's appliance connects to existing Oracle, DB2, or Microsoft SQL Server databases, creating a fast-and-easy data warehouse. The system scales to tens or hundreds of terabyes by adding more blades. At a cost of $19,500 per blade, a 20 terabyte data warehouse would cost under $200,000 – a bargain compared to a comparably sized data warehouse from Hewlett-Packard, IBM, Oracle, or Teradata. One of Dataupia's first customers is Sendio, a startup that sells anti-spam appliances.
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The Promise Of Data Warehousing Made Easy 
