Traffic, Traffic, Traffic! How do we get it? There are lots of possible ways to get traffic. All you need is to look at this list for your reference and check if you have done any of this yet.
Free methods:
Submission to SE's and directories
Article marketing
Email campaign
Forums, blogs and board postings
Social Bookmarking Etc. etc.
Premium ways: (Should require a budget)
Pay-Per-Click (PPC)
Targetted Link backs
Professional
SEO services
Ad spaces
Offline campaigns Etc. etc.
Random and unique traffic is good to any site but getting targetted traffic is what makes the difference. This kind of traffic yields the highest conversion which would determine your site's success. Given a budget, I would always opt for PPC. PPC is a very effective way of getting targetted traffic given the proper treatment. Identify your niche and select the market you want to cater to and start from there. Research also on the keywords your desired market would most likely be looking for. IMO, one should be more focused on getting targetted traffic than just page views. Buying targetted link backs are also effective at getting targetted traffic. It really all boils down to what your site offers to your traffic
Most effective ways to get traffic to your site 
