[zenneth]

I use google analytics and I always very particular about every stat reading. I notice that my site is getting around 70% bounce rate. My question is, does this figure have any meaning? Some people would say the lower the better. But doesn't that mean the landing page does not contain the info that the visitor is looking for and thus has to search more among other pages. On the other high, higher bounce rate means you site provide good and direct answers and thus no need to look further. What do you think of this finding.