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Search Engine Optimization Discussion about SEO Strategy, Search Engine Optimization steps, Website Layouts for Search Engine Optimization, Blogs impact on SEO Results ...

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Old 06-08-2007
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Default Google Supplemental..what's The Big Deal?

Greetings All;

There has been alot of buzz about Google supplemental listings, and it has my head spinning. I have seen the posts about "Google hell" and supplementals and I have seen others who say "so what" the supplementals are hitting for those long tail searches.


Then I see folks saying use robots.txt etc to block off what they deem is "non-essential" pages like the about us pages to help eliminate supplemental listings and boost page rank of the pages aimed at creating sales conversions.

I am all about sales....but my particuliar industry has alot of data showing our consumers want to know who they are dealing with. (I have a lot of "about us" pages in the supplementals)

So, if a site has lots of about us pages is that ciphoning off the sales pages ranks?

If a page appears as a supplemental page, is that lowering the other SALES pages within the site it is linked to?

My domain, while several years old, has had an entire remake. We are targeting a specific geographic area but in an industry that is very competitive. The new design has been up about a month, and as I continue to tinker with pages I have been successful in moving some out of the supplemental so called "hell." Nevertheless, I am still building links and my rankings haven't shown significant movement.

So is this tinkering to make them move out of supplemental status worth it or should I just let Google sort it all out and hope I am catching some long tailed searches?

Should I robot.txt off the about us pages that are supplemental?

Lost in the maze,
kybizlady

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