[Rss_Feeds]

I am no SEO person but I have a working knowledge of the concepts.

I am being advised that all traffic is good traffic if only for the purpose of improving Alexa ranking because one element search engines use to rank listings is to compare Alexa rank of the listings' domains. I don't remember if Google was singled out or if this just referred search engines in general.

This sounds a tad fishy to me. But even assuming it's true, I have to wonder how relevant it is to me. My website sells very specialized IT software.
Monthly visitor count is around 10,000. My Alexa rank is 1,500,000. Several of the SEO tools simply tell me "Alexa traffic rank not reported". The kind of people who come to my website are database developers and administrators. My sense is these people are very unlikely to be using the Alexa toolbar to leave traces of their visits with Alexa. My competitors would be in the same boat.

It seems to me that there comes a point where the Alexa rank is so far in the toilet as to be useless as a comparison. I find several references to people comparing websites and their Alexa rank indicates the opposite of the true traffic. A 50,000 visit website ranks signficantly worse than a 20,000 visit website for instance. I am sure this is no surprise to anyone here. My Alexa rank seems to shift by as much as 800,000 just naturally even though my traffic stays consistent. It seems to me that Alexa ranking is so out of control down here that any efforts to "influence" it to improve SERP ranking is a fool's errand.

So I am left thinking that the advice I am being given is either A. just plain wrong or B. accurate for major websites but completely ignores the reality of my market space. Either way it seems irrelevant in my case. Am I mistaken?


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[martinlock]

The ranking in alexa shows the total traffic being generated in your website. There are various steps involved in improving ranking in alexa. First of all it is suggested to download the alexa toolbar. Then the content, which is written, should include write-ups on alexa search engine. But a low ranking on Alexa does not indicate that the traffic is not being generated on google, yahoo and msn search engines. Given the fact that
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Alexa ranking for a site is calculated on the basis of how many visitors with the Alexa toolbar installed have visited that particular site, the results can be inaccurate most of the time.

[gingercaily]

I think Alexa Rank doesn't have any connection with SERP positioning..ALEXA rank just a basis for site popularity and traffic but it doesn't give an accurate result..

[cooluks]

No. It just a computation of visitors per month... and it is influence by those using the alexa toolbar...

[zenneth]

No, I don't think Alexa rank has anything to do with your SERP position. Both are two different world apart. Alexa will take into account your traffic coming to your site while SERP mostly is towards optimization in general. Good Alexa ranking doesn't necessarily represent good SERP and vice versa.