[SandraTom44]

To have an online presence for your Business website, you need several basic technology tools at your disposal to guarantee that you will be successful with your Internet marketing plan. Without the following in place, it will be difficult to successfully market your business on the Web:
Domain name reflects your company's identity and brand. Using your company name as a domain name is a good start.
Check out your competition: You will find that Web sites have varying degrees of sophistication. Make sure that yours reflects your industry. If you are a designer, for instance, you cannot get away with a low-tech text-heavy Business website.
Reliable ISP or Web host: The inadequacies of your service provider will come across to customers as inadequacies of your company. Make sure you do your homework first and research potential Web hosts. The key factors in choosing a provider are connection speed, site uptime, spam policies and support. In addition, watch for hidden costs. Also, make sure that certain technologies are available to you should you need them. For example, you may want to run server-side scripts to extract information from your database to include on your site. Many basic Web hosting programs do not include such functionality.
Email: Customers need to be able to contact you by email. All employees should have an email address. Train your employees to use email for customer service. And make sure your email address is easy to find on your Business website and your marketing material.
Email newsletter: An email newsletter can be a key component of successful online marketing. Its success hinges on the number of customer email addresses you successfully collect, so it is helpful to have a strategy and set up your Business website with that in mind.